On the streets of New York City, there's a vending machine full of Nike gear--socks, T-shirts, hats--so you can get some fresh workout clothes on the go. The only catch is, it doesn't take cash, debit, or credit. It only takes your hard-earned sweat.

 the machine only dispenses the goods in exchange for your Fuelband points, earned through the brand's wearable fitness monitor. But there's also another catch--the points had to have been earned in the past 24 hours. So you're not getting a new T-shirt for that bike ride three months ago.
The machine was set up in various spots around NYC, with Twitter hints leading people to its locations.

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